Irish Beef: Naturally Raised, Globally Praised
Ireland has the longest grass-growing season in Europe. Sitting on the edge of the Atlantic, our abundance of rainfall and mild temperatures year-round mean that cattle have roamed our gently rolling landscape and enjoyed a diet of grass and clover since the days of the very first farmers, over six millennia ago.
Today, by the time of processing, over four-fifths of our animals’ diet will have been grass, by far the highest percentage in Europe.
Beef is a superb dietary source of protein, B vitamins and zinc. Studies show that grass is a more natural diet for beef cattle than grain, and grass gives Irish beef higher levels of omega 3, Vitamin A and carotene.
Read about the benefits of grass-fed Irish beef below.
Cultivating land for beef production involves careful management of resources to support the growth of nutritious forage and provide a sustainable environment for cattle.
Ireland Leads Europe with the Longest Grass-Growing Season
Ireland’s combination of ample rainfall and moderate temperatures results in the longest grass growing season in the EU, fostering the perfect environment for vibrant, green pastures.
Grass-fed beef is richer in omega-3 fatty acids and CLA, promoting heart health. It contains more vitamins, particularly vitamin E and B vitamins, due to its natural diet. Additionally, it is lower in total fat, making it a leaner source of high-quality protein and essential nutrients.